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As a passionate BeReal user, I noticed my engagement waning and initiated a comprehensive redesign to revitalize its appeal, attract a broader audience, and ensure sustained hype

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1

Empathize, Define, Ideate

Understanding BeReal's current business model for sustainable growth and identifying barriers to growth due to lack of innovation and design.

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2

Ideate, Prototype, Test

Understanding BeReal's current business model for sustainable growth and identifying barriers to growth due to lack of innovation and design.

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3

Prototype, Test, Reflect

Realigning project objectives to increase usability and engagement based on research findings and developing potential solutions.