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As a passionate BeReal user, I noticed my engagement waning and initiated a comprehensive redesign to revitalize its appeal, attract a broader audience, and ensure sustained hype

1
Empathize, Define, Ideate
Understanding BeReal's current business model for sustainable growth and identifying barriers to growth due to lack of innovation and design.

2
Ideate, Prototype, Test
Understanding BeReal's current business model for sustainable growth and identifying barriers to growth due to lack of innovation and design.

3
Prototype, Test, Reflect
Realigning project objectives to increase usability and engagement based on research findings and developing potential solutions.

4
The Mock-Up
Presenting my final mock-ups of tasks 1-4,

5
Reflections, Feedback & Next Steps
Now let's see what our users have to say!
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