As a key player in the saturated convenience store market,
7-Eleven needed a fresh strategy to stand out and drive growth. I conducted a landscape analysis to identify opportunities for innovation and strategic collaborations, aiming to elevate 7-Eleven's market presence and appeal to a broader audience.

In my competitive analysis and strategy deck for Dentsu, I conducted an in-depth examination of 7-Eleven's market position and potential growth avenues through strategic retail collaborations. By analyzing market data, consumer behavior patterns, industry trends, and successful competitor strategies, I identified actionable recommendations to enhance 7-Eleven's market presence and outlined a plan for future growth.