top of page
ZariZar, a shawl vendor seeking to expand into the US market, faced a challenge: despite their strong presence in Mumbai with a predominantly Indian customer base, needed a strategy to increase sales.
My Love Letter to India
View the final presentation; Witness the rebirth of ZariZar, a luxury shawl brand from Aurangabad, as we reshape its brand voice and launch it through exclusive partnerships with South Asian New York Fashion Week and The Juggernaut. This initiative targets the Non-Resident Indian market and celebrates South Asian heritage.
The Process Book
To better understand ZariZar’s true consumers in the US—the Non-Resident Indian (NRI)—and expand its reach to this audience, I conducted a thorough design process. This included market research, persona development, and strategic ideation, all of which are detailed in this process book. By aligning ZariZar’s brand voice with the values and aesthetics of the NRI community, I was able to enhance their market visibility through targeted partnerships and collaborations.
bottom of page